Vimeo Rebranding

Vimeo Rebranding

[ REBRANDING, UI/UX SHOWCASE ]

[ REBRANDING, UI/UX SHOWCASE ]

2018

2018

{ My Role }

{ My Role }

Design & Motion

Design & Motion

This was a self-initiated project to rebrand Vimeo from scratch. I wanted to handle everything, rethinking the visual identity, the navigation, and animating every single screen, flow, and state from the ground up. Since this was only my third motion design project, my animation curves and easing definitely weren't perfect yet. But looking back at where I was in my journey at the time, the final output is something I'm still incredibly proud of. It’s a snapshot of how I learned to bridge the gap between static design and motion. Imperfections and all, this project 100% earned its place on my portfolio, and I'm keeping it here.

This was a self-initiated project to rebrand Vimeo from scratch. I wanted to handle everything, rethinking the visual identity, the navigation, and animating every single screen, flow, and state from the ground up. Since this was only my third motion design project, my animation curves and easing definitely weren't perfect yet. But looking back at where I was in my journey at the time, the final output is something I'm still incredibly proud of. It’s a snapshot of how I learned to bridge the gap between static design and motion. Imperfections and all, this project 100% earned its place on my portfolio, and I'm keeping it here.

Brand Reveal

Brand Reveal

Brand Reveal

UI/UX Showcase

UI/UX Showcase

UI/UX Showcase

Product Walkthrough

Product Walkthrough

Product Walkthrough

[ THE CONCEPT ]

For my third animation project, I wanted to tackle UI interactions and user onboarding for Vimeo. Adding a rebrand into the mix made things way more interesting, it forced me to slow down and really question every single step of the user journey. Balancing a fresh visual identity with functional motion design was a tough but great challenge.