This one was for Apply Digital, with Kraft Heinz as the client, presented at Google Cloud Next, Google's annual conference for developers and business leaders. Tastemaker generates creative concepts, reviews compliance in real time, and pushes assets to market without a single prompt written. Tastemaker does a lot: Generate, evaluate, connect, three distinct functions, each with its own logic, its own moment to land. So I broke the video into sections, one per function, and designed each scene to make that piece of the tool feel obvious to someone who had never touched it. No jargon. No assumptions. I built everything from scratch inside Tastemaker's own branding, then animated it all in After Effects. The brief gave me a lot of room, real work examples, a rich visual identity, and I had fun with it. The goal wasn't just to explain the tool. It was to make someone want to use it.