01 Apply Rebranding (prototype active) | Extra Text

APPLY Rebrand

DESIGN & MOTION DIRECTION

2026

{ My Role }

DESIGN DIRECTION, BRAND IDENTITY, MOTION DESIGN

⤵ The Challenge I was entrusted with the full design direction for the global rebranding of APPLY Marketing. The stakes were incredibly high: we had a strict one-month deadline to execute and launch a complete website overhaul ahead of the Cannes Festival. Strategically, the rebrand needed to position the company as the industry pioneer of the new "ACX" concept. Handling the entire pipeline from design direction to final motion assets, I coordinated the visual strategy and execution. Taking ownership of the full rebrand was a definitive milestone for me in 2026, rapidly accelerating my growth as both a graphic and motion designer.

Brand Identity & Rebranding

Visual Strategy

Corporate Identity

[ THE CONCEPT ]

The new iconic "A" functions like a physical stamp: heavy, bold, and deliberate. High-impact motion and intentional color choices create a sense of magnetism, serving as a visual "trust cue" that proves there is real substance behind the work.

[ VISUAL EXECUTION ]

We use “architecure” as a concept to build our layouts. Through implied grids and editorial compositions, it feels carefully crafted by hand. It’s all about curation and precision.

[ VISUAL EXECUTION ]

[ RETAIL | CPG | MEDIA | SPORTS ]

The goal from the start was to cater to four distinct industries: Sports, Retail, CPG, and Media. We wanted to create a smooth, intuitive experience where potential clients could easily navigate the site based on their specific market. To do this efficiently, I designed a flexible, modular framework. This allowed us to keep the core structure of the site consistent while easily customizing the content, logic, and features for each of the four industries.