01 TORQ AI - My Framer Site

TORQ AI

EVENT CREATIVE, PROMO VIDEO

CREATED: 2026

{ My Role }

DESIGN & MOTION

This project was for Apply Digital and showcased at Google Cloud Next 2026. TORQ AI is their agentic accelerator powered by Google Cloud: a platform that takes content from brief to brand-approved in hours. As both the designer and motion designer, I built the video's look and feel completely from scratch. I came on board during the branding phase, shaping a bold, editorial, and clean visual identity long before animating a single frame. The TORQ logo wasn't just an afterthought, it was the anchor for the entire piece. I used the logo as the central element driving the composition, experimenting with it in different ways to dictate the transitions and shape how each scene flows into the next. Once the style was locked in, I moved into After Effects to bring that same premium energy to the motion. The structure was tight: problem, demo, features, industries, promise, complemented by short, punchy copy. Google Cloud Next is a massive stage, and the final piece absolutely had to command the room.

Branding & Identity

Agent Design

Product Explainer

[ THE CONCEPT ]

"The logo became the visual glue. By weaving it directly into the motion architecture, using it to guide cuts and frame shots, the brand identity is baked into every second. By the final frame, the audience doesn't just remember the product; they recognize it."

[ VISUAL EXECUTION ]

"The real trick was moving an editorial layout without messing up the vibe. Everything sits on an invisible grid that you feel rather than see. I kept the animation super disciplined: just sharp, snappy cuts that keep the layouts perfectly clean."